Marketing Management 13th edition

ISBN:0136009980

ISBN13:9780136009986

Publisher:Prentice Hall

Authors:Philip Kotler, Phil Kotler, Kevin Lane Keller, Kevin Keller

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Marketing Management Description

Marketing Management 13 Edition Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management.
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